Privacy Policy

A-Four Business Equipment Privacy Policy
Updated in advance of GDPR May 25th 2018
A-Four Business Equipment is committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
For the purpose of the Data Protection Act 1998 (the Act), and in line with General Data Protection Regulations of 25.05.2018 the data controller is A-Four Business Equipment, Saltmeadows Road, Gateshead, NE8 3BG.

No nominated representative is required due to the size of the business and all members of staff at A Four Business Equipment shall be considered as data processors in line with GDPR and previously for the purpose of the Act.
Information we may collect from you
All and any information that we collect from you will be held, processed and used in keeping with General Data Protection Regulations and if at any time you feel this is not the case then we request that you notify us immediately with your concern and this will be addressed urgently to remedy any concern, error or lack of clarity caused by the new GDPR requirements.
In simple terms we will only collect and use information about you to a) enable us to do business with you smoothly and efficiently and b) to contact you where we see fit to make you aware of products, services, offers and business updates that we deem to be potentially beneficial for you to be aware of.
We may collect and process the following data about you:

Information that you provide by filling in forms on our site or via our Facebook page, Twitter page or in contact via any other form of social media / networking for example LinkedIn. This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services or subscribing to our newsletter. We may also ask you for information in any given occasion whereby you report a problem with our site.
If you contact us, we may keep a record of that correspondence.

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

Details of transactions you carry out through our site and of the fulfilment of your orders.
Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.
IP addresses and cookies
We have no desire or intention to and we currently do not collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. However as our business develops and our marketing or advertising expands, this may change and the information mentioned above may be collected. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us to estimate our audience size and usage pattern, to store information about your preferences (and so allow us to customise our site according to your individual interests), to speed up your searches and to recognise you when you return to our site.
You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.
Please note that our advertisers may also use cookies, over which we have no control.
Where we store your personal data
The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.
On any given occasion where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Uses made of the information
We use information held about you in the following ways: To ensure that content from our site is presented in the most effective manner for you and for your computer; To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes; To carry out our obligations arising from any contracts entered into between you and us; to allow you to participate in interactive features of our service, when you choose to do so; To notify you about changes to our service.
We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services which may be of interest to you and we or they may contact you about these by post or telephone. You have the right to unsubscribe, to be excluded from any such contact but it is your responsibility to inform us if this is your desire. We will act upon that instruction but in doing so you may miss out on key information about our products, services, deals and offers and you may miss out on being notified of products or services – or pricing offers – that you later deem would have been in your interests.
If you are an existing customer, we will only contact you by electronic means, by telephone or in person inc but not restricted to (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.
If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. We currently do not permit any selected third parties to use your data but this is subject to change as our advertising and marketing preferences expand and other third parties are working on our behalf or in conjunction with ourselves.
If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please email us at This email should be clearly titled in the subject heading of the email and marked FAO Mr Tom Davidson, MD.
We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
Disclosure of your information
We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 736 of the UK Companies Act 1985.
We may disclose your personal information to third parties:
In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
If substantially all of A-Four Business Equipment assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. We do work in close conjunction with Itree and there privacy policy would need to be consulted should you take any products are services provided by them.
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or other agreements; or to protect the rights, property, or safety of A-Four Business Equipment, our staff / colleagues, our customers, or others; legal compliance and cooperation will be forthcoming. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Your rights
You have the right to ask us not to process your personal data for marketing purposes. We may or may not inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. Currently we do not share any data but if we are to expand our advertising and marketing prowess this information may be used depending upon the policies of the company / individual that we work in conjunction with. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at
Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. This includes Itree.
Access to information
The Act previously gave you the right to access information held about you. Your right of access could be exercised in accordance with the Act. Any access request was formerly subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. This act, should it ever be requested, will now be processed in line with GDPR stipulations.
Changes to our privacy policy
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. In simple, we’re not interested in buying or selling your data; we’re interested in selling photocopiers, printers and MFD’s but will process your data justly as a matter of daily good practice.